Events Specialist
Elsa Arnold
About Elsa
Elsa Arnold is a freelance Events Executive specialising in high-impact events, campaigns and experiences that bring people together around ideas that matter.
With experience across hospitality, the third sector, youth engagement and social impact, she combines strategic thinking, creative storytelling and hands-on delivery to bring a diverse range of projects to life.
Her experience includes My Life My Say’s Next Gen Conference at Ministry of Sound, bringing together 800+ young people and change makers, managing events at Millimetres 2 Mountains Foundation, and leading the launch of the Campaign for Youth Wellbeing at the London School of Economics. Alongside her social impact work, Elsa brings experience in hospitality and community events, giving her a versatile approach to working across sectors, audiences and event formats.
From large-scale conferences and campaign launches to hospitality and community experiences, Elsa adapts to each project's needs, turning ideas into well-delivered events that connect people and make an impact.
Experience Highlights
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My Life My Say - NextGen 2025
Hosted at Ministry of Sound, London, Next Gen is the UK’s largest youth democracy conference, led by My Life My Say. Bringing together more than 800 young people, political figures, activists and changemakers, the landmark event creates space for meaningful conversations about democracy, political participation and the power of young people’s voices.
Elsa worked as part of the events and engagement team, supporting the planning, development and delivery of the conference. Her responsibilities spanned speaker and VIP liaison, volunteer recruitment, training and management, agenda coordination, team briefings, speaker preparation and technical production and more.
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Millimetres 2 Mountains Foundation
Millimetres 2 Mountains (M2M) is a mental health charity that uses the outdoors to support people who have experienced trauma. Through personal development programmes, community walks across the UK, global challenges and fundraising and partnership events, the charity builds a supportive community that helps people challenge perceived limitations, build confidence and redefine what’s possible.
Elsa has managed their events since March 2026, taking a hands-on approach to creating safe, inclusive and meaningful experiences. Responsibilities include: volunteer coordination, communication with programme beneficiaries, venue sourcing and liaison, end-to-end logistics, team briefings and role allocation, ensuring every event reflects the charity’s values and brings its community together.
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Wanstead Fringe Festival
Wanstead Fringe is a community-led arts festival celebrating creativity, culture and live performance in Wanstead and the surrounding area. Now in its 14th year, the three-week festival brings together more than 100 events, creating opportunities for local artists, performers, businesses and audiences to connect, while making the arts more accessible to the local community.
As Company Director of the Fringe CIC, Elsa helps lead, shape and deliver the festival, working across event planning, operations and community engagement. Her responsibilities include volunteer recruitment and coordination, front-of-house management, safeguarding, venue and event logistics, and building relationships with local businesses, sponsors and partners.
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National School Theatre Awards - Event Content Producer
The National School Theatre Awards celebrates the creativity, talent and achievements of young people in school theatre across the UK. Bringing together students, teachers and theatre professionals, the awards shine a spotlight on the next generation of performers and creatives, recognising the power of theatre to inspire confidence, creativity and connection.
Elsa worked as Lead Content Producer, leading the creation and delivery of digital content to bring the awards and their live events to life. Her role focused on capturing the energy and excitement of the experience through real-time social media coverage, behind-the-scenes content, interviews and highlights, ensuring the stories of young performers and the wider theatre community reached audiences beyond the room.
Services
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Every great event starts with understanding what you want to achieve. Elsa works with organisations to turn ideas into practical, deliverable plans, ensuring every detail supports the bigger picture.
Elsa can help with:
Developing event concepts, objectives and formats
Creating event plans, budgets and delivery timelines
Researching and securing venues
Building programmes, agendas and running orders
Coordinating suppliers, partners and stakeholders
Identifying access requirements and planning inclusive experiences
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Elsa takes the pressure off event teams by managing the details, coordinating the people involved and making sure everything is ready for the big day.
With a hands-on approach, she oversees everything from logistics and team briefings to schedules, troubleshooting and keeping things running smoothly on the day.
Elsa can help with:
End-to-end event coordination and production
Venue logistics, layouts and supplier liaison
Event schedules, running orders and team briefings
Volunteer recruitment, coordination and role allocation
Speaker, guest and VIP management
On-the-day coordination and problem-solving
Post-event feedback and evaluation
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Some events need to do more than bring people into a room. They need to start conversations, build momentum, connect the right people and give important ideas the attention they deserve.
Elsa works with organisations to develop and deliver events that support a wider campaign or mission, combining thoughtful planning with engaging experiences that bring messages to life.
Elsa can help with:
Campaign and initiative launch events
Conferences, panel discussions and speaker programmes
Stakeholder and partner gatherings
Press releases and launch communications
Creative exhibitions and interactive installations
Youth engagement and participation activities
Guest experience and audience engagement
Coordinating contributors, speakers and collaborators
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The best community events make people feel welcome, connected and involved. Elsa works with organisations to create experiences that bring people together, encourage participation and build relationships that last beyond the event itself.
Elsa can help with:
Community festivals, gatherings and celebrations
Volunteer-led events and programmes
Workshops, engagement sessions and networking events
Youth participation and co-creation activities
Community partnerships and local collaborations
Accessible guest experiences and inclusive event formats
Volunteer communications, briefings and coordination
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Elsa understands that successful events rely on strong relationships and clear communication. She works closely with speakers, stakeholders, partners and volunteers to ensure everyone feels informed, prepared and confident in their role. From initial outreach to event-day briefings and ongoing support, Elsa helps bring people together and keeps everyone aligned throughout the process.
Elsa can help with:
Speaker research, outreach and communications
Speaker confirmations, briefings and schedules
VIP and guest liaison
Partner and stakeholder coordination
Volunteer recruitment, training and role allocation
Collaborating with youth organisations and community groups
Keeping contributors informed and engaged throughout the process
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Elsa brings together her experience in event management and content production to help organisations tell the story of their events. Having previously led social media content creation for live events, she understands how to capture the moments, people and details that might otherwise be missed, turning them into content that keeps the conversation going long after the event ends.
From shooting content herself to leading a wider creative team on larger-scale projects, Elsa can provide flexible support that fits the needs of each event. Whether it's capturing the atmosphere on the day, coordinating content creators or developing a strategy to extend an event's reach, she ensures the content works alongside the bigger picture.
Elsa can help with:
Event communications and promotional content planning
Social media content strategies for events
On-the-day content creation and live event coverage
Speaker, guest and contributor features
Behind-the-scenes storytelling and capturing candid moments
Coordinating and leading content creation teams for larger-scale events
Post-event highlights, recaps and impact communications
Connecting event content to wider campaigns and organisational goals
Elsa supports the full event journey, from shaping the initial idea and creating a clear plan, to managing delivery and building meaningful connections. With a hands-on approach and an eye for detail, she brings every element together to create thoughtful, well-executed events where every moment counts.
See her full list of events services below.
Flexible ways to work together
Elsa is open to flexible working arrangements, and can lead a complete project, join an existing team or provide support with specific elements such as logistics, speakers, volunteers or event-day coordination. Please get in touch to discuss how she can best support your organisations needs.
Elsa’s Approach
Good events don't happen by accident.
They happen when there's a clear plan, the right people around the table and someone who cares about getting the details right.
Start with the bigger picture. Before getting into the logistics, I want to understand what you're trying to achieve, who the event is for and what you want people to take away from it.
Make a plan that works in practice. Ideas are important, but so is knowing how to deliver them. I bring structure, clear communication and a practical approach to turning plans into action.
Bring people together. From speakers and suppliers to volunteers, partners and participants, I believe the best events are built through collaboration. I want everyone involved to feel informed, valued and part of the process.
Care about the experience. The little details matter. I think about how people arrive, participate, connect and leave, making sure the event feels welcoming, considered and purposeful.
Stay flexible. Events rarely go exactly to plan. I'm hands-on, solutions-focused and comfortable adapting when things change, without losing sight of what we're there to achieve.
Get stuck in. Great events are a team effort, and sometimes that means stepping outside your usual role to help where you're needed. While clear responsibilities are important, a willingness to pitch in, support one another and get hands-on when things get busy can make all the difference to how an event comes together.